2022: The year of the customer Mother’s Day has been quietly rising in the ranks as one of the high spending holidays. In 2022, sales for this day are expected to cross $28 billion. How can you make the most of this underrated holiday and come out with impressive sales growth and brand loyalty? Use personalization & targeting, AI recommendations, and advanced segmentation to create bespoke experiences for shoppers eager to find the perfect gift for mom and the mother figures in their lives. Don’t be basic. Move beyond “Hi, {First Name}, Mother’s Day emails A clever subject line might get your email opened, but it’s not enough to make most people take any further action. To make a splash in today’s cluttered inboxes, you’ll need more than first name personalization — an

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