Unboxing Must-Have Marketing Campaigns: Loyalty and Rewards | 1 Unboxing Must-Have Marketing Campaigns: Loyalty and Rewards Are you taking your brand’s best customers for granted? As marketers, it’s too easy to focus our resources on acquiring new customers or reducing churn. Because it also means your loyal fans—the ones who choose to spend their hard- earned money with your brand over and over—may not be getting the exclusive experience they deserve. That’s why for this next edition of Unboxing Must-Have Marketing Campaigns, we’re going to focus on loyalty and rewards campaigns. Once you read this guide, you’ll understand: • Why a successful loyalty or rewards program is more than an exclusive discount • The five principles you need to create a brand community • Three way

Join for free to read