Unboxing Must-Have Marketing Campaigns: Customer Milestones It’s a well-documented fact: Brands that send personalized birthday and anniversary emails generate more revenue than brands that only focus on mass-produced mailings. However, this comes with a caveat: The research is over ten years old. Ten years ago, there wasn’t the personalization technology that we have today. In 2020, consumers expect more—meaning brands have to do more than send a celebratory message once a year to get the attention, revenue and loyalty they’re looking for. That’s why for this edition of Unboxing Must-Have Marketing Campaigns, we’re going to dive into a topic that brand marketers could use a new perspective on: customer milestones. We’ll cover: • Why customer milestones need to go beyond birthdays and

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