campaigns that are both personalized and relevant for sustained engagement and better ROI. Using AI tools like CrossX, you are able to dig out the hidden traces of customer behavior that were previously invisible to human eyes. For example, you can first use AI to anaylze customers’ past behavior on your owned channels, such as who browsed a tour package three times in the past month, booked a hotel in the past week, or added a flight in the cart in the last 24 hours. You will also discover what customers are interested in, not only on your own channels, but also on external websites. If you are promoting a family holiday package in Asia, for instance, you can add additional information or signals to identify young families who are searching for flights and hotels on a tropical i

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