Target Hesitant Customers for Higher Conversions While promotions and coupons have blanket appeal, the reality is that some customers will buy your products without them (immediate buyers), and some won’t even buy with them (window shoppers), so don’t waste your efforts here. Instead, focus on your most receptive customers – those who are hesitant to buy but are likely to be motivated by incentives. To help you identify who these hesitant customers are, you can use tools driven by advanced machine learning (ML) to analyze onsite behavior to determine their intention, such as how people tap and swipe on a mobile device, or move and click on PC, the exact position of the cursor, the amount of scrolling or page transitions they make, and how they flick through images.

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