To enhance B2B demand generation, focus on 4 data-driven steps: 1) Define your ideal customer profile (ICP) using firmographic and psychographic data to target high-value, good-fit accounts. 2) Utilize intent data to identify and prioritize accounts ready to buy, adjusting campaigns based on intent levels. 3) Personalize messaging for priority accounts, tailoring content to their specific needs and stages in the buying journey. 4) Regularly review and report on demand generation metrics, iterating strategies to improve engagement and conversion rates. This approach relies on quality data and close sales alignment for successful targeting and messaging.

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