revenue, making forecasting easier. It also provides customer insight enabling you to up-sell and cross-sell more effectively to boost lifetime value (L TV) and revenue. According to the PYMNTS Global Recurring Payments Tracker, retailers successfully used subscriptions to increase customer loyalty by 55 percent, while 67 percent of them gained higher revenue. On the other hand, for consumers, replenishment subscriptions can save them time, make their life easier, and potentially deliver discounted prices or member perks. If they sign up for the curated subscription boxes, they will have the opportunity to tap into a brand’s expertise and discover new products. Plus, this kind of box delivers the thrill of not knowing what they will get each month. However, not everyone likes to

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