Case Study University of Birmingham use automated & targeted email campaigns to re-engage subscribersINDUSTRY Performing Arts ORGANIZATION University of Birmingham Bramall Music Building Edgbaston, Birmingham, UK birmingham.ac.uk The Bramall Music Building is a state-of-the-art performance, rehearsal, and teaching facility located at the University of Birmingham in the UK. 2 The University of Birmingham used Upland Adestra to re- engage a database of over 5,000 people for their state-of-the-art performance facility, Bramall Music Building. By finding out what users’ preferences were, they were able to segment their list and send more targeted communications, resulting in a 68% increase in overall click- through rate.The Bramall Music Building’s database had not been w

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