Pricing is one of the most effective profit levers available to any company. However, many companies still use conventional and legacy approaches when it comes to setting and managing prices. While well-intended, these approaches result in lost margin and are largely unsustainable as margins are increasingly squeezed. These challenges are compounded by external market factors that make it even more challenging to set, manage and execute prices effectively: the rise of online competitors, increasing cost volatility, supply chain and inventory challenges, shifting buyer expectations, etc.

Join for free to read