B2B companies face intense pressure from rising costs and increasingly powerful procurement teams. To survive and thrive, companies must adopt "World Class Pricing" strategies that leverage pricing as a key lever for profit growth. By addressing inefficiencies in pricing processes, companies can identify and capture opportunities for price increases that don't significantly impact volume. Research shows that even a 1% price increase can lead to an 11.1% rise in operating profit. Effective pricing requires control, clear processes, and tools to respond dynamically to market conditions.

Join for free to read