BSH Home Appliances Group, Europe's largest home appliance manufacturer, faced challenges with pricing inconsistencies, manual processes, and a lack of centralized visibility. By implementing Syncron Price, BSH automated its global pricing strategy, ensuring consistent, transparent pricing across its portfolio. The solution provided full visibility, improved operational efficiency, and enabled pricing simulations, allowing BSH to optimize pricing decisions and enhance profitability. Syncron Price leverages AI and machine learning to segment items, analyze pricing data, and streamline processes, helping BSH respond effectively to market changes and boost customer satisfaction.

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