From Manual to Milliseconds A Playbook for Becoming Dynamic in B2BEvery B2B company has a pricing function in house, even if it consists of just one or two people in a back office. These pricing analysts rely heavily on a pricing system of record, often an enterprise resource planning (ERP) system, to house the pricing logic and calculations essential to their job. They input data into the system of record and retrieve prices from it, then manage the company’s price lists, make price updates, and get feedback from other stakeholders on the price updates. Most of these teams manage price via spreadsheets — their de facto pricing system of management.

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