This eBook emphasizes the importance of building a pricing-fluent organization to navigate market uncertainty effectively. It highlights that a pricing-fluent organization leverages strategy, people, processes, and technology to create agile, data-driven pricing decisions that optimize profits and market competitiveness. The four stages of pricing fluency—Anchor, Connect, Align, and Amplify—represent increasing levels of sophistication in pricing strategy. The piece suggests retailers focus on continuous improvement, data-driven insights, and advanced AI solutions to maintain a competitive edge in pricing.

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