Salesforce CPQ is a critical tool for B2B companies to close deals faster by streamlining the configuration, price quote process. However, companies inadvertently miss an opportunity to optimize price guidance – and do so in real time – to ensure sales reps are making the best possible pricing decisions. Consider this quote from Gartner Senior Director Analyst Mark Lewis, “For a majority of B2B companies, the pricing function in particular has become wildly complex due to the speed and unpredictability of external pricing triggers, coupled with insufficient internal resources to orchestrate a strategic price response. Often, the pricing persona within a B2B company is underserved by CPQ and ERP systems. ”

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