This white paper explores the future of omnichannel commerce, emphasizing seamless integration across digital and physical platforms. With 73% of customers using multiple channels in their journey, fragmented data silos hinder experiences. The rise of smartphones and COVID-19 disruptions have accelerated digital adoption, pushing retailers toward Customer Data Platforms (CDPs) to unify data and personalize interactions. Case studies like PARCO and Stripe International show how CDPs boost engagement, optimize supply chains, and improve targeting. By leveraging unified customer views, machine learning, and journey orchestration, CDPs enable brands to deliver personalization at scale, enhancing loyalty and driving ROI.

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