The document discusses key principles for designing an omnichannel distribution network. As omnichannel shopping becomes the norm, retailers must adapt their supply chains for speed, efficiency, and flexibility. The shift to e-commerce during the pandemic accelerated these needs, but many companies struggle with the increased complexity. To succeed, businesses should focus on customer-centric design, flexibility, partnerships, and innovative fulfillment solutions like dark stores and pop-up nodes. Agility is crucial, enabling companies to adjust quickly to changing consumer demands and market conditions.

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