Snowflake’s AI Data Cloud empowers marketers to unify customer and marketing data for personalized campaigns and improved ROI. It combines modern customer data platforms and marketing intelligence to enable Customer 360, planning, activation, measurement, and optimization. Snowflake offers secure data sharing, consent management, and privacy-preserving data clean rooms. With AI and ML capabilities like predictive modeling and generative AI, teams can automate insights and refine strategies. Companies like Air Canada and Allergan have used Snowflake to boost speed, engagement, and revenue by centralizing data and activating it across channels.

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