This guide outlines four essential strategies for data-driven marketing: building a Customer 360 to unify customer data and enable personalization; using data-driven planning and activation to deliver targeted campaigns; applying campaign intelligence to measure performance across channels; and leveraging AI and machine learning for optimization and automation. It emphasizes privacy-first approaches with consent management and data clean rooms. Snowflake’s AI Data Cloud helps marketers unify data, preserve privacy, and access advanced analytics, empowering teams to improve ROI, personalize experiences, and modernize their marketing technology stack.

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