The Definitive Guide to Social Media Marketing by Adobe is designed to help marketers plan, execute, and measure effective social strategies. It covers building audience personas, creating content aligned with customer lifecycle stages, selecting the right platforms, using the 4-1-1 content rule, leveraging video and visuals, integrating paid ads, managing tech stacks, and tracking ROI. The guide emphasizes omnichannel integration, personalization, and team structure to drive engagement, conversions, and loyalty. With tools, tips, and checklists, it empowers brands to build lasting connections and measurable impact through social media.

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