Case Study

ENABLING DATA-DRIVEN SUBSCRIBER EXPERIENCE WITH SNOWFLAKE

ENABLING DATA-DRIVEN SUBSCRIBER EXPERIENCE WITH SNOWFLAKE

Pages 2 Pages

COMPANY The Knot Worldwide LOCATION New Y ork, NY INDUSTRY Online Media EMPLOYEES 1,700 GOALS Create a 360-degree view of subscriber interactions WEBSITE theknotww.com BENEFITS OF SNOWFLAKE'S MEDIA DATA CLOUD • Seamless and secure data c ollabor a tion • 360-degr ee subscriber vie w s • A c c eler a t e adv ertising gr o wth ENABLING DATA-DRIVEN SUBSCRIBER EXPERIENCE WITH SNOWFLAKE Snowflake is mission-critical for business reporting, product analytics, and marketing intelligence.” —LUIS DOMINGUEZ, The Knot Worldwide’s Data Architect The Knot Worldwide is a media and technology company that guides its members through life’s milestones. The Knot Worldwide’s brands, among which include The Knot, The Nest, and The Bump, provide content, tools, products, and services for ev

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