This white paper addresses SaaS churn as a critical barrier to growth and valuation. Churn rates often reach 15–20%, threatening long-term revenue. The paper stresses that small churn reductions significantly boost customer lifetime value and profitability. Root causes include unmet expectations, broken promises, and poor customer experiences. Best practices focus on identifying profitable segments, using onboarding and exit surveys, aligning acquisition with long-term value, optimizing pricing, and managing subscription payments. Proactive, data-driven strategies across all functions help SaaS companies retain customers, generate referrals, and achieve sustainable profitability.

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