CASE ST UDY SNAPSHOT OF RESUL TS Abi l i t y t o moni t or and anal y s e l e ads S uc c e s s f ul e ngage me nt t hr ough e mai l f ol l ow- ups S i gni f i c ant l i f t i n c apt ur e d r e v e nue KEY CHAL L ENGES Es t abl i s h e f f i c i e nt l e ad c ol l e c t i on Mai nt ai n s t r ong c onne c t i on wi t h buy e r s F F i ndi ng t he be s t l e ad e ngage me nt s t r at e gy 1 1 OVERVI EW I NTRODUCTI ON Nowaday s mos t of t he bus i ne s s e s bl ame poor e mai l mar k e t i ng, uni mpr e s s i v e adv e r t i s i ng and we ak t ar ge t i ng f or maj or l os s of s al e s . Howe v e r s t udi e s s how t hat 36% of l e ads who di d di dn ’ t f i ni s h t he pur c has e we r e ac t ual l y r e ady t o buy a pr oduc t but we r e not gi v e n e nough at t e nt

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