Companies are developing multiple products, offer advantageous upgrades and discounts in order to provide the best deal on the market and stand out among the competitors. Retailers are willing to interest consumers with a unique beneficial price value by the virtue of personalized offers created specially for each buyer. By doing so, software suppliers face a critical issue in managing their numerous product settings, especially prices. CHALLENGE Efficiency of Dynamic Pricing Price has always been the main attribute of the product evaluation. Buyers demand more than ever and seriously approach the selection of the best offer on the market. In consequence companies developed a customer acquisition strategy by a large variety of product versions, discounted bundles and special offe

Join for free to read