Before using PayPro EasyCommerce solutions, Smarttweak Software was using only traditional ?ross-sell feature for their product promotion. The mentioned strategy offers a customer an additional promotional product in the shopping cart by automatically adding it to the initial purchase and increasing the order total accordingly. At the beginning, such strategy successfully managed to increase the sales volumes by 10.4%, however after two months of running this campaign, Smarttweak faced a critical issue where the sales kept going down and shopping cart abandonment rose significantly. Through careful investigation, they found out that by implementing this type of ?ross-sell in the shopping cart it had given the buyers a psychological effect that their total buying cost became much hig

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