Marketing clouds fall short in delivering seamless, real-time, omnichannel customer experiences. This white paper advocates for a composable customer data platform (CDP) that unifies data, supports AI-driven insights, and enables secure, real-time activation without duplicating data. Teradata VantageCloud and ActionIQ offer an integrated solution that empowers both IT and business teams to personalize engagement across channels, boost efficiency, and unlock meaningful CX at scale—driving revenue growth, customer loyalty, and competitive advantage.

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