From Good to Great: Overcoming the Data Challenge in Revenue Management Simon Hicks, Principal Consultant, Teradata EMEA 09.21 / CONSUMER GOODS AND RETAIL WHITE PAPER2 WHITE PAPER FROM GOOD TO GREAT: OVERCOMING THE DATA CHALLENGE IN REVENUE MANAGEMENT TERADATA.COM Table of Contents 2 Executive Summary 3 Data Complexity Hampers Effective Execution 3 Start with the End in Mind: An Insights Foundation for Speed, Granularity and Agility 5 First Things First: Do the Basics and Learn From Other Industries 5 Think Win-Win: Focus on Business Outcomes and Partner with Experts 6 About Teradata Executive Summary A transformation is needed in retail and consumer goods revenue management. Despite the potential to unlock hundreds of millions of dollars of value, commercial teams are held back

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