Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Challenges • To support ambitious business growth plans by generating a pipeline of high-quality and high-intent leads and demo requests • To create effective, localised marketing campaigns in a growing number of new, international markets where regulatory requirements, work culture and attitudes can vary significantly Headquarters: Berlin, Germany | No. of Employees: 51 – 200 | Industry: Internet Testing, learning and succeeding on LinkedIn Solution • Having seen limited success with lead generation campaigns on LinkedIn, WorkMotion’s marketing team began working closely with LinkedIn Marketing Solutions to develop a structured, full-funnel approach. • They started tracking engagement metri

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