Design Thinking isn’t enough How Business Design can shape your impact on people, profits, and the planet Research InsightsHow IBM can help IBM iX® works at the intersection of strategy, design and technology to digitally reinvent our clients’ businesses. As the Customer Transformation group within IBM Consulting, IBM iX is one of the largest digital and design consultancies in the world. We maintain nearly 60 studios and a global network of strategists, designers, developers and data architects, deep industry and ISV expertise, and an unrivaled ecosystem of partners. With our human-centered, outcomes-led approach, we define digital strategies and help our clients deliver exceptional customer experiences to create value and differentiation, by design. For more inform

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