This Salesforce guide explores how AI agents are transforming retail loyalty programs by delivering real-time personalization across digital and in-store experiences. Shoppers demand more than points—they want tailored rewards, seamless interactions, and recognition beyond purchases. AI agents like Agentforce automate campaign creation, optimize rewards, and act as digital concierges, increasing engagement and lifetime value. By unifying zero- and first-party data, brands can offer relevant offers at the right moments. The key is a strong data strategy, transparent AI use, and continuous optimization to drive profitable, long-term customer relationships.

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