Retail media networks (RMNs) in South Korea represent a significant growth opportunity for retailers to increase profitability by leveraging first-party data for targeted digital advertising. Currently, RMNs contribute 1% of South Korea's total e-commerce revenue, about $2 billion annually, but are projected to grow to $10 billion within 3-5 years. RMNs allow retailers to offer personalized ads during the last mile of the purchasing journey, enhancing customer engagement and boosting sales. Successful adoption could provide a competitive edge in South Korea's already advanced e-commerce market.

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