This white paper explains the importance of Customer Identity and Access Management (CIAM) in enabling secure, seamless, and personalized digital experiences. Unlike employee IAM, CIAM must support massive scale, high performance, and privacy compliance while managing millions of identities. It drives digital transformation, secures customer data, and meets regulatory and user experience demands. Core features include self-service registration, social login, MFA, SSO, and unified customer profiles for consistent multi-channel engagement. CIAM also centralizes consent, privacy management, and end-to-end security, helping enterprises build trust, reduce friction, and ensure compliance across digital ecosystems.

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