Decoding Customer IAM (CIAM) vs. IAM

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Okta’s November 2021 whitepaper explains the differences between Customer Identity and Access Management (CIAM) and traditional IAM. While both manage identities and access, CIAM focuses on external users, emphasizing user experience, scalability, and marketing analytics, whereas IAM secures internal employee access. Understanding these distinctions helps enterprises design better, customer-focused identity strategies.

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Decoding Customer IAM (CIAM) vs. IAM

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