This white paper explains how Customer Identity and Access Management (CIAM) enables secure, seamless, and personalized digital experiences. Unlike employee IAM, CIAM supports millions of identities with higher performance, scalability, and privacy control. It drives digital transformation by protecting customer data, enabling compliance, and improving engagement across channels. Key features include self-service registration, SSO, MFA, and unified customer profiles that enhance consistency and trust. With centralized consent and data governance, CIAM ensures security, regulatory adherence, and frictionless experiences that foster loyalty and growth for modern digital enterprises.

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