Executive brief for CIAM July 2021 Getting Access and Identity Right in Retail CIAM helps retailers securely expand engagement and reach. The retail marketplace is transforming rapidly. Customers’ use of digital retail channels continues to surge, along with expectations for personalized shopping experiences and brand interactions. According to Gartner, more than two-thirds of marketers say their companies compete mostly on the basis of customer experience. To keep pace, retailers need a modern, digital customer experience that secures and supports all touchpoints of the customer journey, regardless of channel. In retail, the standard is now effortless, relevant, and safe interaction— whenever your customers demand it, wherever they are, on whatever devices they choose. This me

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