This one-pager shows how to increase return on ad spend (ROAS) by centralizing advertising and conversion data. By integrating platforms like Google Ads, Facebook Ads, LinkedIn, TikTok, and Salesforce or HubSpot for conversions, organizations can unify campaign and sales data. The setup involves connecting sources with admin access, syncing historical data, and validating schemas through ERDs or prebuilt reports. Fivetran Data Models then standardize metrics across channels, consolidating daily spend, impressions, clicks, and conversions. This allows marketers to compare ad costs against outcomes like purchases, sign-ups, or contracts to optimize efficiency and improve ROI.

Join for free to read