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Personalization at Scale Scores Big Points for Online Gaming Leader

Personalization at Scale Scores Big Points for Online Gaming Leader

Treasure Data
Pages 2 Pages

A leading global online game developer wanted to maximize advertising efficiency around their new title launches while establishing more direct relationships with customers. The company had amassed extensive first-party data, but wasn’t getting much value from it. To tap the valuable insights on user behavior, preferences, and interests within their data, the gaming company turned to Treasure Data and Leverage Lab, a strategic first-party data activation partner.

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