Cometly migrated from MySQL to SingleStoreDB on Amazon EC2 and S3 with Intel® Xeon® processors, enhancing its marketing attribution platform. This shift enabled Cometly to handle massive data sets and provide near real-time advertising insights, helping clients optimize ad spend by reallocating to more effective ads. The migration improved query speeds, reduced latency by 50%, cut concurrency costs by 33%, and prepared Cometly for future AI-enhanced products, making its analytics faster and more cost-effective.

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