White Paper

Missions for the Modern Marketer

Missions for the Modern Marketer

Pages 42 Pages

TikTok and Ipsos present four missions for modern marketers: drive growth by balancing new and existing audiences, capture attention with authentic creative, optimize impact using a full-funnel, multi-screen strategy, and integrate organic and paid media while measuring holistically. The guide aims to elevate marketing effectiveness and long-term brand success in a changing landscape.

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