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RETURN ON CREATIVE: HOW COMPELLING CONTENT DRIVES BUSINESS RESULTS

RETURN ON CREATIVE: HOW COMPELLING CONTENT DRIVES BUSINESS RESULTS

Tiktok
Pages 14 Pages

Ipsos and TikTok explore the “Return on Creative,” showing how empathy and resonance drive real business results. Creative content—especially TikTok-first—boosts engagement, favorability, and purchase intent. Brands that embrace variety, storytelling, and community participation unlock stronger ROI through compelling, platform-native content.

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