TikTok offers businesses a powerful lead generation tool, particularly for small and medium-sized enterprises, with customizable ad solutions that tap into its engaged audience. Businesses can capture leads via TikTok’s Instant Forms or external website forms. Instant Forms simplify lead capture by syncing leads directly to a CRM, while website forms offer detailed qualifying questions. TikTok ads enable businesses to reduce customer acquisition costs, with users reporting satisfaction and lower CPL. TikTok’s lead generation solutions have proven effective in various regions, delivering results like higher conversions and better ROI compared to traditional methods.

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