Master Data Management (MDM) helps organizations unify and manage key data on customers, products, and more, boosting efficiency, decision-making, and customer experience. Despite its benefits, challenges like data silos, poor quality, and lack of business alignment hinder success. Effective MDM requires clear goals, strong governance, AI-powered tools, and organization-wide adoption. A “golden record” ensures accurate, unified data, while modular design and pilot implementations aid scaling. With the right strategy, MDM enables cost savings, compliance, and competitive advantage.

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