The document "Pricing Through the Pandemic: Getting Ready for Recovery" emphasizes the importance of building pricing discipline, flexibility, and capabilities to gain a competitive advantage during and after economic downturns. Companies are encouraged to creatively meet customer needs while preserving value, maintain strong pricing discipline through governance and monitoring, and invest in future capabilities like value-selling and advanced analytics. These strategies are essential for navigating the uncertainties brought by the pandemic and positioning businesses for long-term success as markets recover.

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