The #1 Platform for Connected Data neo4j.com WHITE PAPER Rethink Your Master Data How Connections Will Define the Future of MDM Nav Mathur, Senior Director of Global Solutions, Neo4jneo4j.com 1 White Paper The #1 Platform for Connected Data Rethink Your Master Data How Connections Will Define the Future of MDM Nav Mathur, Senior Director of Global Solutions, Neo4j Introduction Data is both our most valuable asset and our biggest ongoing challenge. As data grows in volume, variety and complexity, across applications, clouds and siloed systems, traditional ways of working with data no longer work. Increasingly, businesses are recognizing a need to harness all of their data, particularly their data around customers, products, partners and more – often called master data. Pressing

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