"Into the Fast Lane: How to Master the Omnichannel Supply Chain" emphasizes the need for consumer-product companies to overhaul their supply chains to meet rising omnichannel shopping demands. It identifies seven key building blocks for omnichannel success, including customer-centric strategies, network and ecosystem optimization, end-to-end planning, digitization, process automation, and efficient last-mile delivery. Companies that transform their supply chains to align with consumer expectations in speed, individualization, and delivery will gain a competitive edge in the evolving retail landscape.

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