SHAPE TAILINTRODUCTION 3 14 SUPPLY CHAIN, PRODUCTION, AND LOGISTICS 22 MERCHANDISING, IN PERSON AND ONLINE N 32 INVENTORY MANAGEMENT 38 PROMOTION 44 52 AFTERWARD: WHERE DO WE GO FROM HERE? PERSONALIZATIONWorld leaders didn't see it coming. Entire countries, industries, and businesses have had to act. Quickly. And without a playbook. Now in the months since China first reported the earliest known death from the coronavirus on January 11, 2020, 1 the deadly disease has affected nearly 5 million individuals and claimed the lives of more than 316,000 people worldwide as of this writing 2 . In the U.S., the outbreak has been responsible for nearly 90,000 deaths and that number is projected to reach nearly 147,000 by early August. 3 In addition, measures aiming to slow the spread o

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