Is Y our Martech the BEST or a BUST? Times are tough, and everyone has to do their part... including your software. Use this checklist to make sure your martech is innovative, efficient, and (most of all) recession-proof. YOUR GOAL REDUCE COSTS Y our martech consolidates your customer data and channels effectiv ely . Y ou’r e able t o me asur e the r elativ e v alue o f y our cus t omer s t o build effectiv e s egment ation. Y ou c an effectiv ely c ommunic at e r e sult s t o quickly sho w the c o s t analy sis f or pr ofit v s . c o s t. Y ou r e act (in da y s not w eek s ) t o e v er -e v olving chang e s in c onsumer beha vior and busine s s e xpect ations . Y ou’r e giv en out -o f -the-bo x, indus try -pr o v en t actic s t o activ at e cr o

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