WHITE PAPER 5 TRENDS SHAPING THE FUTURE OF RETAIL STRATEGY & EXECUTION 2 5 Trends Shaping the Future of Retail Strategy & Execution The retail industry is no stranger to disruption. At every turn, successful brands have learned to pivot and adopt the right strategies for the moment. Today is no different. Executives planning their 2023 strategies face numerous challenges, including: This whitepaper explores five trends shaping the future of retail strategy and execution, and offers actionable next steps that retail executives can use to meet these challenges head-on. INTRODUCTION • The increased complexity of the commerce experience: New channels and tools are creating commerce everywhere. Roughly three-quarters of U.S. consumers use a mix of online and in-person retail channels. B

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