BDO Digital’s guide offers best practices for evaluating and building a MarTech stack. It emphasizes assessing current tools, identifying gaps, and aligning strategy before purchasing. The guide recommends focusing on seven tool categories, avoiding “shiny object syndrome,” and ensuring full integration. It stresses cross-functional collaboration, clear ROI metrics, and training. Choosing vendors wisely and planning deployments carefully is key. Maintaining data quality, aligning sales and marketing, and leveraging outside agencies for implementation and ongoing support helps maximize ROI and future-proof the stack.

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