Best Practices for Evaluating and Building Out Your MarTech StackIntroduction Thanks to marketing technology (MarTech), you can personalize content and its delivery with extreme precision, refine your efforts to more closely fulfill your target’s needs and preferences, and do it all with ease and cost efficiency. But for businesses building out their MarTech stack, choosing the right solutions and vendors can be overwhelming, confusing and time-consuming. Changes are made frequently: A survey found that 53% of marketers say they adjust their MarTech stacks once or twice per year — the choices they make have a long-lasting impact on a marketing team’s ability to attract and convert leads, and prove marketing’s impact on an organization’s pipeline and revenue. With more than 13 co

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