This case study discusses how B2B sales leaders drive growth by integrating data and analytics into their commercial strategies. It highlights five key areas: identifying valuable opportunities, planning systematic campaigns, activating omnichannel strategies, empowering sales teams with data-driven insights, and fostering continuous improvement through feedback. These practices enable companies to achieve above-market growth and EBITDA increases of 15-25%. By leveraging data effectively, companies can transform insights into impactful sales actions and sustain long-term growth.

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